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Unless your multiple search engine optimization providers are working closely together, the chance of any two SEOs coming up with the same strategy or even the same data from analytics is pretty slim.
A common practice was to buy as many domains as possible that use your keywords. The idea was to have several sites showing up in the search results since it was often easier to rank high for “favorite keyword” with an Exact Match Domain (EMD) like “favoritekeyword.com”
Lots of Followers, Likes, +1’s, Circlers, Retweets and Pins are indeed good – as long as they are real.