by Ker Communications | Aug 5, 2014 | Do It Yourself SEO - DIY, Highlights from the Ker Communications Google+ Page
One thing most websites that are struggling to rank in Google’s organic search results have in common is that someone followed some bad advice somewhere along the way. Even the best SEO “gurus” get it wrong sometimes. Before you start looking for...
by Ker Communications | Jul 18, 2014 | Highlights from the Ker Communications Google+ Page, SEO – Stand Out From The Herd, Rise to The Top
…and there is very little that has changed – except that a huge portion of the SEO industry only caught onto this concept within the last year or so. “Can your site be found? SEO can help – but it is one small piece of the greater whole. Quality...
by Ker Communications | Jul 18, 2014 | Highlights from the Ker Communications Google+ Page, Marketing and Online Public Relations, SEO – Stand Out From The Herd, Rise to The Top
Google has 10 basic concepts that are at the core of everything they do. These are things from which anyone doing business online can learn. Do you follow these? If not, why not? Focus on the user and all else will follow It’s best to do one thing really, really well...
by Ker Communications | Jul 15, 2014 | Do It Yourself SEO - DIY, Highlights from the Ker Communications Google+ Page
Semiotics: Semantics, Syntactics, Pragmatics… Optimizing content is so much more than just installing an SEO plugin and counting keyword usage. A decent grasp of linguistics and psychology can have a significant impact on how well your content works. When we say...
by Ker Communications | Jul 10, 2014 | Do It Yourself SEO - DIY, Highlights from the Ker Communications Google+ Page
“What does Google want?” An updated version of Google’s official Quality Rating Guidelines has been leaked. If you really want to know what the manual reviewers at Google are looking for, +Jennifer Slegg breaks it down for you...
by Nick Ker | Jul 10, 2014 | Do It Yourself SEO - DIY, SEO – Stand Out From The Herd, Rise to The Top
Are we there yet? No… Are we there yet? No… How about now? SEO consultants deal with this frequently. Everyone would like to see better traffic and higher rankings as soon as possible. But SEO just does not work that way… A few years ago, I wrote some...