by Nick Ker | Feb 2, 2017 | Do It Yourself SEO - DIY, Inbound Marketing, SEO – Stand Out From The Herd, Rise to The Top
Good SEO isn’t about tricking Google into showing your website above all the others that are just like it. It’s about creating the outstanding content that people are searching and making it easier for Google to understand. This blog has plenty of articles about SEO...
by Nick Ker | Aug 19, 2016 | Inbound Marketing, SEO – Stand Out From The Herd, Rise to The Top
First, failing SEO agencies began to rebrand themselves as “inbound marketing” after they played a big part in giving SEO a bad reputation. Some of the big players in the SEO industry did the same, professing to be experts in all things...
by Nick Ker | Oct 10, 2015 | Do It Yourself SEO - DIY, Get the best SEO in Pittsburgh…, Inbound Marketing, SEO – Stand Out From The Herd, Rise to The Top
Links, content, social signals, user engagement metrics… None of that means a damned thing if your site isn’t optimized to do what it is supposed to do! Note: This was originally written almost two years ago. It is being republished because many people STILL...
by Ker Communications | Jul 15, 2014 | Do It Yourself SEO - DIY, Highlights from the Ker Communications Google+ Page
Semiotics: Semantics, Syntactics, Pragmatics… Optimizing content is so much more than just installing an SEO plugin and counting keyword usage. A decent grasp of linguistics and psychology can have a significant impact on how well your content works. When we say...
by Ker Communications | May 7, 2014 | Highlights from the Ker Communications Google+ Page, Marketing and Online Public Relations
Building a brand is not just for big business. Any business can achieve brand status in their own niche and/or location. In the quest to bring in new customers, the opportunity to build a local brand should not be forgotten or sacrificed on the altar of direct...
