Backlinks, spam links, bad links, link removal…  With all the talk of link spam penalties that goes on in the SEO community, you might get the impression that links to your website are a bad thing.
The links to a website or page have long been one of the main ways Google determines popularity and relevance of the page to whatever the user has searched, and they will continue to be important for some time to come.

If you want to learn all the details of modern link building – the dos & don’ts as well as the whys and why nots, +Paddy Moogan put together this thorough Beginner’s Guide To Link Building, available for download at +Moz

Whether you’re brand new to link building or have been doing it for a while, you’ll find something useful in this guide.

What Is Link Building & Why Is It Important? – Beginner’s Guide to Link Building