Whether it is keywords, backlinks, or blog content, the pursuit of high quantities of everything is counterproductive and can even be destructive to your online marketing.
More Is Not Always Better in Online Marketing & SEO
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Do It Yourself SEO - DIY
Are You Wasting Time Worrying About Keywords?
If you are watching your website’s rankings for a handful of keywords, and not traffic quality, sales and other conversions… you’re doing it wrong.
Is SEO Worth The Time & Cost? How Long Does SEO Take to Work?
When was the last time you Googled something and found it on the second page of results?
Google Zebra Algorithm Update? Or…
Google has hundreds of algorithm updates.
What would happen if they named every single one after an animal, and gave only a vague explanation of what the updates did?
Check Your Head – Meta Tags, Titles Still a Top SEO Priority
A look at basic on-page optimization. Flipping our usual mantra of “Good optimization starts with good content” over, content doesn’t matter if it doesn’t look so good in the search results.
50 Ways to Make the Web a Better Place
When people want to get popular on the Web they often have the popularity itself as a goal while in reality it’s just a by-product of doing the right thing…
Are All of Your Eggs in One Basket? Diversify!
Since Google released the Penguin algorithm update and stepped up other anti-webspam efforts, I have been hearing from a lot of website owners who say they have lost all or most of their traffic because they no longer rank for two or three main keywords. Now of course...
What the Heck is “Quality Content” Anyway?
Webmasters and even professional SEO consultants sometimes get so caught up in the optimization process – following the rules to the letter or finding ways to get out of various penalties when rules have been broken – that they seem to lose sight of what “good content” …
How to Avoid Google Webspam Penalties Like Penguin and Panda: Start Making Sense
Time to undo those SEO mistakes and bad ideas. Recover from Google’s penguin and panda: un-overoptimize (huh?!) by removing those goofy things you did to rank better…